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TV Ad for Space Age Saw Blade
Master 110 - Tape 1 Late 1960s: Zooming CU Space Age Saw Blade on wall-mounted tool rack. ECU unique jagged spiral sawblade design. Amazing CU saw being drawn across finger-- it won t cut human flesh! Sawing finger. MCUs wood being placed in vice, 360 degree wood being cut in middle of board. CU saw cutting though steel tubing. MCU saw cutting through blue ceramic tile. CU saw cutting through padlock on trunk (it that really something you want to advertise?). CUs handleless sawblade cutting through wood. MCU saw cutting through block of frozen peas. Product shots of saw with accessories, superimposed titles of "$2.98" & "Money Back Guarantee." MCU wood and paper being placed into table-mounted vice grip.
TV Ads for Melody Hill Wines
Master 110 - Tape 1 Television commercials for Melody Hill Wines, circa mid-late 1950s.
TV Ads for Old Reliable Coffee starring Billy Barty
Master 110 - Tape 1 Spot 1-- (all spots circa mid-late 1950s) Great MS bride and groom standing at trunk of car, the bride waving to people off-screen; the top-hatted groom opens the trunk and world-reknowned dwarf / midget actor BILLY BARTY pops out wearing top hat & tuxedo. Billy Barty shills Old Reliable Coffee. CU coffee can. Spot 2-- MS cat burglar wearing clich black cap, turtleneck and mask cracking safe in darkened room; the thief opens the safe door, revealing famed dwarf / midget actor BILLY BARTY dressed in police officer's uniform, holding can of Old Reliable Coffee in one hand, billy club in other. Spot 3-- Funny MS white man wearing sleeping gown and cap opening dresser drawer in bedroom, when suddenly well known dwarf/midget actor BILLY BARTY pops out of drawer wearing sleeping gown and cap, holding can of Old Reliable Coffee, shilling product to cam.
TV Ad for Hygrade's Hot Dogs
Master 110 - Tape 1
TV Ad for Kowalski Sausages
Master 110 - Tape 1 Mid-late 1950s: Animation of two sausage-shaped white male scientists working in laboratory, singing catchy jingle: "We are scientists on the brink of discovering the missing link." Their computer explodes. Parrot crows "KO--WAL--SKI!" Sausage-shaped scientists lying under Kowalski Quality Sausage logo, singing, "You never saw such sausage."
TV Ad for Tele-Clear Antenna
Master 110 - Tape 1 Mid-late 1950s: "It's here, it's here, it's Tele-Clear!" CU Tele-Clear antenna on top of television set, zoom out to old TV. MS man standing in front of television set, manhandling awkward rabbit ears antenna, growing frustrated with old technology. MS/CUs man turning on TV, adjusting knob of Tele-Clear antenna, nodding in approval. Better living through technology. Product shot with card reading "Tele-Clear Antenna $9.65."
TV Ad for Pfeiffer Beer
Master 110 - Tape 1 Mid-late 1950s: MSs ventriloquist JIMMY NELSON working with Pfeiffer Beer ventriloquist dummy of Pfeiffer Beer dressed like Napoleon & sitting on stack of Pfeiffer beer--"the largest selling beer in the Great Lakes region." CU bottle of Pfeiffer.
TV Ad for Wisco 99 Gasoline
Master 110 - Tape 1 Mid-late 1950s: MS obese early Chicago TV legend TWO-TON BAKER swinging golf club, stopping in middle of swing When off-screen announcer asks him if he knows who's going steady with Ethel. Cut to excellent CU Two-Ton Baker offering wide-eyed, open-mouthed expression of comical astonishment. MS Wisco gas station attendant wearing old school service station uniform replete with bow tie and cap, standing by Wisco 99 gas pump and talking to cam, serving as spokesman. "Wisco is going steady with Ethel," as in Ethyl gasoline.
TV Ad for Hannah & Hogg Wine
Master 110 - Tape 1 Mid-late 1950s: MS sculptor wearing artist's frock and poofy hat, standing in gallery & dispensing grandiose blurbs in a terrible French accent; he removes wrapping from oversized bottle of Hannah & Hogg champagne, admires its beauty; he notices a normal sized display of wine at his feet, invites the audience to a snuff by sticking glass into camera until loss of focus. Diss to average gleeful white male pitchman toasting and touting H & H in spartan living room. H & H logo with "So Help Me Hannah!" inscription.
TV Ad for Budweiser Beer
Master 110 - Tape 1 Mid-late 1950s: MS white male spokesman wearing suit and tie, sitting on bale of hay beside tub of iced Budweiser bottles. He hollers a square dance command and a dosey-do to non-existent people off-screen, pitched product to camera. MCU glass flute being filled with Budweiser beer, perfect head. MCU tub of Budweiser bottles. Budweiser logo.
TV Ad for Melody Hill Wine
Master 110 - Tape 1 Mid-late 1950s: Animation of five happy grapes singing, magically turning into bottles of Melody Hill. Animation of woman picking grapes, singing. Animation of musical notes rising from hills while smiling sun rises form behind ridge. Illustration of white man in business suit smiling while holding glass of wine. Product shots.
TV Ads for Chesty Potato Chips
Master 110 - Tape 1 Television ads for Chesty Potato Chips, circa mid-1950s.
TV Ad for I-excel Cabinets
Master 110 - Tape 1 Mid-late 1950s: MS family room door opening, revealing blond woman in dress standing in kitchen, talking to camera about "reworking magic" in your kitchen. Wide MSs housewife in dress & pumps waving arms about kitchen, walks around showing off cabinets and woodwork from I-Excel cabinets.
TV Ad for Alberto Silken Rinse
Master 110 - Tape 1 Mid-late 1950s: MCU Alberto Silken Rinse being poured into glass. MS blond white woman demonstrating how Silken Rinse flows evenly through her hair, relying upon obtuse hand gestures to illustrate her point. MCU two other shampoo bottles labeled "Thick Milky Rinses" and "Gooey Hairdressings." CU capful of Alberto being poured into glass of water. MCU woman showing off her silky hair. CU bottle with price of $1.00.
TV Ad for Lykette Liquid Deodorant Cream
Master 110 - Tape 1 Mid-late 1950s: Animation of deodorants with various applicators (jar, roll-on, etc). Animation of Lykette Liquid Deodorant Cream with "golden sponge applicator." Great animation of Lykette being applied to perspiration pores. Animation of nymph (leggy blond woman wearing crown and short dress skirt) feeling grossed-out by jar cream and spray applicators; she rides roll-on as it is pulled across perspiration pores.
TV Ad for Mogen David Wine
Master 110 - Tape 1 Mid-late 1950s: MCUs gift wrapped (glamor-wrapped) box of Mogen David Wine being presented, then exchanged from white man to woman. MCU woman taking bottle from box.
TV Ad for Magnus Organs
Master 110 - Tape 1 Mid-late 1950s: MS record player (turntable) playing classical music, spokesman entering frame, taking stylus off record. "Doesn t that make you wish you could play real music. Well, wish no more!" Starchy spokesman walks into adjacent room where white woman wearing dress is seated playing lightweight electrical organ. MS/CUs spokesman demonstrating simplified method of reading music / matching numerals with notes. Woman plays "Beautiful Dreamer" by Stephen Foster. MS woman turning to camera: "And you can play so many wonderful selections."
TV Ad for Enden Dandruff Shampoo
Master 110 - Tape 1 Late 1950s - early 1960s: Great CU white man itching head, scratching scalp, being caught by omnipresent off-screen announcer. MS hands opening box of Enden Dandruff Shampoo from Helene Curtis, product being handed to dandruff man sitting on screen left, wearing fedora. CU product. Great CU man vigorously shampooing, lathering, washing hair in shower. CU man combing hair. Product shot. CU white woman shampooing, lathering, washing hair with far greater ease than the man. MS well-groomed man adjusts tie in mirror, turning to cam, saying, "I say if you've got dandruff problems, Enden is surely the easiest way to stop them for good. "
TV Ad for Sweetheart Soap Dream Come True Contest
Master 110 - Tape 1 CU/MS white spokeswoman next to "Dream Come True Contest" entry form display. CU model of suburban ranch house, listed at $25,000, spinning on turntable. CU toy models of 1960 Chevrolet sedan and station wagon. Various angles of model of ranch house. MS spokeswoman pointing to contest poster, telling viewer to "Just listen to these other dream prizes." CU model of Skyline mobile home. MS young blonde woman modeling "luxurious" mink stole from Alper-Sulak. MS young blond woman pushing cart in living room furnished by Keller dining furniture. MS woman closing front door of Easy Combomatic Washer-Dryer. Card: "1435 Other Exciting Prizes." Product shots of Voigtlander Bessamatic camera, Arvin portable Hi-Fi stereo, Berns Air King De-Humidifier, Spacek K-4 DeluxeTelescope, In-Sink-Erator Garbage Disposal, Reo Deluxe 21" Power Lawn Mower (lawnmower), Durham deluxe bridge set (card table), Pollen-Ex Pure Air Purifier, Pflueger Spin Casting Saturn Fishing Kit, Lady Sunbeam Electric Razor (shaver), Columbian Sportsmaster Picnic Set, Sunbeam Electric Can Opener, Club Aluminum Cookware, Bi-Cor Chefmaster 7-pc. Kitchen Tool Utensils, Robot Gardener Kit, Kup-Katch Toy Game (ball & cup). MSs spokeswoman telling the rules of the contest: in 25 words or less, must complete sentence "I'd like to win Sweetheart's Dream Home because..." along with proof of purchase from a bar of Sweetheart Soap. Interesting spot. The fact that this soap company is offering the "American Dream" of new house and car to contestants is an indication that the stereotypical trappings of 1950s American life were not attainable for large numbers of people.
TV Ad for Lykette Liquid Deodorant Cream
Master 110 - Tape 1 Mid-late 1950s: Animation of deodorants with various applicators (jar, roll-on, etc). Animation of Lykette Liquid Deodorant Cream with "golden sponge applicator." Great animation of Lykette being applied to perspiration pores. Animation of nymph (leggy blond woman wearing crown and short dress skirt) feeling grossed-out by jar cream and spray applicators; she rides roll-on as it is pulled across perspiration pores.
TV Ads for Dutch Kitchen Cleanser
Master 110 - Tape 1 Television commercials for Dutch Cleanser circa early 1960s.
TV Ad for Midas Mufflers
Master 110 - Tape 1 Animation of man driving along street, boisterous passenger noting that he's got a "noisy muffler." They drive through a still photo of a Midas Muffler Shop, coming out sans noisy muffler. Live action MS white woman driving Chevrolet One-Fifty sedan into Midas service bay, where she is greeted by white male mechanic wearing bow tie; man opens her car door for her. TLS/MSs mechanic walking along long, tall racks of inventory, selecting muffler in cardboard box. TLS Chevy car on raised lift; MSs old muffler being removed, new muffler being installed. MCU Midas Muffler warranty being handed to woman sitting in car. High angle TLS woman drives off, mechanic waving. Nice MS/CUs Midas Muffler Shops road sign.
TV Ad for Enden Dandruff Shampoo
Master 110 - Tape 1 Late 1950s - early 1960s: CU heavy-lidded white man itching head, scratching scalp, stopping & nodding at camera upon off-screen announcer's accusal. CU jar of Enden Dandruff Shampoo by Helene Curtis. MCU man being handed jar, superimposed title: "Medically proved 99% effective." Great CU man shampooing, lathering, washing hair vigorously in shower, nodding to cam. MCU man combing hair. CU jar of product. MCU white woman shampooing, lathering, washing hair in shower in rapture, her eyes large and unblinking. MCU man adjusting tie in mirror, turning to cam: "I say Enden's is sure the easiest way to end dandruff problems for good." Product shot. (This is a workprint edit of the finished Enden's commercial using different actors on cat number 311369.)
TV Ad for Holsum Bread
Master 110 - Tape 1