Woodfield Mall Rolls 1&2
Woodfield Mall Rolls 1&2
Woodfield Mall Roll 1 and 2
Woodfield Mall Rolls 1&2
01:00.29 People coming off a bus, getting shopping bags. Interview with a man, he says he's shop for Christmas. Nice W.S. of above. Interview with a woman who says X-Mas shopping as a quick explanation for her bus trip. I like to shop is an older woman's explanation as to why she's on tour. As the bus leaves the older woman continues to explain who she buys for. I like to go shopping all the time. The malls are nice... I can get lost here, she says. This is the first shopping mall she'd ever seen. Follow the older woman into the mall
Woodfield Mall Rolls 1&2
01:05:30 Interview with a woman who works in the jewelry mall. When asked why she liked to work in malls she responded, "It is interesting, exciting, and fun to be of service to other people".
Woodfield Mall Rolls 1&2
01:06:26 Back outside there are more people (women) getting off the bus. A woman from Holland, MI about mall shopping. She says "It's fun getting away from home and traveling with other women". Follow her into the mall.
Woodfield Mall Rolls 1&2
01:10:37 This is WTTW, Chicago
Woodfield Mall Rolls 1&2
01:11:10 More people are getting off the bus - more diversity of people, men, women, kids, white, and black. Interview with a couple on why they came to Woodfield Mall. "We are meeting friends from Alaska".
Woodfield Mall Rolls 1&2
01:13:47 Interview with cheerleaders who are greeters handing out reindeer bags. "This is the largest mall in the world". A cheerleader says, "I like to hang out at the mall ... work there ... look at boys".
Woodfield Mall Rolls 1&2
01:15.23 More people are coming off the bus, the greeters are more noticeable. W.S. - getting off the bus.
Woodfield Mall Rolls 1&2
01:16:24 Interview with a woman from Evansville, IN. she says shop til you drop she has done this for the past 3 years. The woman claims "There is nothing like Woodfield Mall". The woman runs into the mall.
Woodfield Mall Rolls 1&2
01:19:08 Back to the cheerleaders they take turns explaining, "Once you start working here, you don't want to hang out anymore...we used to spend our parents money, now it's our own". "We loved shopping here. Our parents would drop us off by the movie theater". "That's where we buy shoes". "We are mall rats". "You used to be mall rats". "There are lots of nice restaurants - we used to come here to hang out, now it's for a purpose". "It's a luxury to have all these stores in one place". "People take it for granted ...why the mall is better than city shopping. We're here so we may as well spend it now". What parents thought of their mall shopping.
Woodfield Mall Rolls 1&2
01:23:41 Inside the mall, view of escalators from balcony. Pan of ground level. People going down the escalator. Bluish - walking through mall. XCU - Xmas lights - zoom out to Xmas display ( from above). Walking through the mall, it's more crowded. W.S. lower level from above (how mall changed). Pan up, then down. 01:28:30 END
Woodfield Mall Rolls 1&2
WOODFIELD #2 02:00:36 A woman asking where the Cambridge drygood store is. Over the shoulder shot of mall woman helping other women find shops. A woman from Milwaukee.
Woodfield Mall Rolls 1&2
02:02:31 2 young girls with their church group shopping. The 2 girls interviewed. "We like being at malls. It's a great place to meet guys". What their parents think of them shopping in malls. "They think it's to be in style,buy it and they yell at you". Interviewer asks, "What's in style?" "...Models.. where do you find out what's in style......someone who likes to take risks".
Woodfield Mall Rolls 1&2
02:07:13 Riding down the escalator.
Woodfield Mall Rolls 1&2
02:08:00 Interview with a father with a crying baby. "There's nothing to do...lousy day...trying to help the economy". "There used to be an ice rink. We're going to see a movie". The man says as he gives his daughter a penny.
Woodfield Mall Rolls 1&2
02:10:56 Information desk - over the shoulder of woman giving directions, answering phones, etc. Someone asks about mall shopping certificates? No more.. they're very disappointed. Someone is looking for So- Fro Fabrics.
Woodfield Mall Rolls 1&2
02:14:01 Man from Taylor looking for some needles and thread .. upper level of Woodfield. Alternations in a hurry - Retail store turned into service store, business is great, about to franchise all over. Someone interviewed says, "I'm not working 'cause I'm Xmas shopping. I picked Woodfield 'cause it's service oriented and it's the biggest". How Woodfield got picked. Sites and statistics.
Woodfield Mall Rolls 1&2
02:16:38 Riding up the escalator. Upper level, walking around. Walking around with mall woman. Decorations on ceiling (pan down). Back hallway of mall. Name of stores on back doors for delivery. I cut through a lot. Poster - the Woodfield shopper. C.U. - poster - text.
Woodfield Mall Rolls 1&2
02:20:38 Manager of Woodfield Mall. States all of his different responsibilities. His favorite -likes excitement - he says, "All our efforts come to fruit". He says, "This is like a city.....". Lists security - prevention, helping customers. He is responsible for leasing and research surveys of what the customers want.....something unique, a different shopping dimension. What stores aren't brought here.....16 million shoppers (stating that very few stores would not fit here). Some shopping trends - quality, value and sophistication. He has been at Woodfield Mall for 3 years. "Malls have changed because society has changed. People don't have time, they want quality,service and selection". He goes on to say, "The key to Woodfield Malls success is that we are aware of the needs of shoppers". Interviewer asks if he will have more promotional activity? He replies, "Not during Xmas". Interviewer asks what different types of promotional activity they have. Manager responds, "Hong - Kong made promotional show". Interviewer asks what is hardest, manager says, "Maintaining a competitive edge. Also keeping the mall clean, safe, lively and getting new stores". 235 stores 02.27.16 tape end