Reel

1957 Chevy Ads

1957 Chevy Ads
Clip: 370070_1_1
Year Shot: 1957 (Actual Year)
Audio: Yes
Video: B/W
Tape Master: 1011
Original Film: WPA 1068
HD: N/A
Location: USA
Timecode: 01:18:42 - 01:21:08

Two ads pitching 1957 Chevrolet model automobiles.

1957 Chevy Ads
Clip: 370070_1_2
Year Shot: 1957 (Actual Year)
Audio: Yes
Video: B/W
Tape Master: 1011
Original Film: WPA 1068
HD: N/A
Location: USA
Timecode: 01:18:42 - 01:19:45

Ad for Chevrolet Station Wagon. Opens with Chevrolet logo, then animation of Caucasian family scrambling up & down steps of suburban home, racing outside to place items for weekend camping trip beside car. Dissolve to real footage of luggage & whatnots on curb, Chevy station wagon backing up; MS luggage magically stacking in cargo hold. Precious MS three white children snuggled in bed-- in the cargo hold! TLSs Chevy Station wagon driving through suburban tract, then on dirt road, stopping at cabin. MS spokesman standing at window outside "dealership", dolly in to product shots of shiny American steel & craftsmanship, replete with front license plate that reads, "1 USA" (150 Handyman & Belair Nomad).

1957 Chevy Ads
Clip: 370070_1_3
Year Shot: 1957 (Actual Year)
Audio: Yes
Video: B/W
Tape Master: 1011
Original Film: WPA 1068
HD: N/A
Location: USA
Timecode: 01:19:45 - 01:21:08

Ad for 1957 Chevy with Positraction, a 4-wheel drive type feature. Opens with Chevrolet logo. MCU quarter-covered white wall tire rolling. MCU tire stuck in mud. MCU tire zipping through less-shallow mud. MCU tire cutting through even-shallower mud, pan left to 57' Chevy with license plate "1 USA" pulling onto paved road. TLS 57 Chevy on country road. MS spokesman watching film in darkened room, turning off projector, turning on lights. MS/CUs spokesman using model of chassis to show how Positraction works.