Johnson's Wax at the Holiday Car Wash
Johnson's Wax at the Holiday Car Wash
Sales / corporate film for Johnson's Holiday car wash. Caucasian man in gray tweed suit and fedora hat nodding head, talking to someone off-screen. Man in suit watching as an older man pours car wax onto hood of car, polishes. Caucasian woman with short blond hair standing outside home with bottle of car polish in hand. Man in gray suit standing with woman, making notes of comments. Older white man wearing thick gray rim glasses. Man wearing plaid flannel shirt demonstrating car wax on side of car (note the dress shirt and tie hanging from hook in backseat). Product shot of Johnson's Holiday car washing cream with built-in shine. Caucasian man wearing gray coveralls, holding brushes and hoses and walking along service way of home. He comically shucks the items, even the coveralls. Several suburban homes across street, factory smokestacks in far background. Product, bucket and "dirty" car magically appear. Man squeezing excess water into bucket, applying car wax to sponge, then to car in circular motion. CU man shining car with white cloth, major reflection on body. CU "foot-deep" shine, man holding ruler on hood to illustrate this. Two male scientists working with chemical in laboratory, beakers, flasks, and glass tubes. CU meter. Product being poured onto damp sponge, then applied to test sheet of metal. ECU haze. Product shot.