Master 109 - Tape 1 Late 1950s TV commercial for Busch beer: Goofy beginning of camera panning along papier mache neighborhood, houses to audio of footsteps; cut to live action man walking into house after hard day's work, throwing newspaper onto functional chair, audio of whistling & nursery toy wind-up music. Spokesman wearing dark suit enters kitchen, places bottle of Busch beer on counter, touts the "frisky flavor"of Busch as the "the friendliest flavor in town"; he pours beer, exits. Diss to spokesman standing beside four foot high Busch beer bottle. Product shot of Busch lager, followed by Busch logo.